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Digital Communication Certificate Program Module 2: Developing Personas and Tailoring Messages
Member Price
$195.00
Nonmember Price
$245.00
Product Details
Digital Communication Certificate Program Module 2: Developing Personas and Tailoring Messages
The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.
You can’t effectively deliver your message to your prospects without knowing who they are. You need personas—composite sketches of important segments of your audience. This module will explore best practices you can use to build relevant personas for your organization – and learn how to craft messaging to which they’ll be most receptive.
Member Price
$195.00
Nonmember Price
$245.00
Available for Immediate Access
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